NEW YORK, NEW YORK (MAY 20, 2016) - QALO, the leader in functional wedding rings, has teamed up with racing's fastest couple, Graham Rahal and Courtney Force, to serve as brand ambassadors. Rahal currently competes in the Verizon IndyCar Series for Rahal Letterman Lanigan Racing. He is the youngest winner in Series history and will be competing in the 100th running of the Indianapolis 500 on Sunday, May 29th. Force drives the Traxxas Chevy Camaro funny car for John Force Racing in the NHRA Mello Yello Drag Racing Series. She is the winningest female driver in funny car history. On Saturday, May 14th, the partnership debuted at the Grand Prix of Indianapolis where Rahal was sporting the QALO logo on his helmet and wearing a QALO wedding ring in competition.
"This is such an exciting time for QALO to be partnering with Graham and Courtney, two of motorsports' biggest entities," says CEO, Ted Baker. "The newlyweds are not only a power couple but they are genuinely good people who share a passion for leading the best and most authentic active lifestyles which aligns with our mission."
"We came across the QALO product line not long after we were married and were instant fans - and customers," said Rahal. "It is a natural fit for us not only for our active lifestyles in racing competition and training, but also to introduce to the mechanics on our race teams as well as those at the Rahal car dealerships where there are functional and safety benefits with the QALO ring."
"This is such a unique and authentic relationship for Graham and me," said Force. "We were first and foremost fans of QALO and to now be working together as a married couple with a product that literally highlights that fact is definitely a fun storyline. We look forward to working with the QALO team to help grow brand awareness with both customers and retailers across different channels."
Force is the daughter of 16-time NHRA Funny Car champ John Force, while Rahal is the son of three-time IndyCar champ and 1986 Indy 500 winner Bobby Rahal.
QALO is a lifestyle brand based in southern California that provides a functional wedding ring for an active lifestyle. The company was created in 2012 to solve a problem. We loved what the traditional wedding ring symbolized, but found it completely impractical for our active lifestyle. We searched far and wide for a more practical ring that would allow us to show our commitment to marriage and cater to our active lives and found that not only did it not exist, it was in high demand. As we continue to evolve and grow as a brand, our product consistently delivers on the quality and commitment that launched QALO. (http://qalo.com)